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06.6.12
Our Top Three Videos Of The Week #7






















Hello!

We are back! Oh the bank holiday was great, wasn't it! Hope everyone enjoyed some time off, despite all the rain… All this made me a bit homesick and I kept listening to a lot of my Brazilian music. So I decided to make a special post of Brazilian music videos to put a bit of sunshine in your day!



3) No Baque - Soatá (Dir. Carlon Hardt)

Soatá is quite a small Brazilian band from Belem do Pará in North Brazil, active from 2007 they originally founded the band in Brasilia with musicians coming from very different places all over Brazil. The name comes from a crab fertility phenomenon. They sing about nature, rituals, ethnicity, daily urban life, anguish and national identity. Their music takes influences from very Brazilian sounds from Belem do Pará as carimbó, lundo, marujada, retumbão, sririá, marabaixo and samba, and integrates more rock, reggae, funk, jazz and hip hop sounds.

This music video is so incredible from the massive hard-work done in pre-production and production to the colours and all the elements used that include a lot of Brazilian culture. This music video is not just great for its edition and amazing hard-work art direction, it shows the whole culture of a country with the use of beans, seeds of many different foods and plants, flowers, shells, objects and birds, all part of every day Brazil.

You can see more about the conception and the Braziliality of the video by watching the making of here, (it's translated to English!).

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2) O que Sobrou do céu - O Rappa (Dir. André Horta & Katia Lund)

O Rappa is my second option of a music video that I really love from my country. The band is also a great alternative rock, reggae and post-grunge band led by Marcelo Falcão with strong social impact songs, they have a talent for understanding Brazilian current affairs and integrating what is happening in to powerful protest lyrics of protest. The name "O Rappa" comes from a slang expression given to street sellers when they get intercepted by the police. They have eleven albums out and the music chosen here belongs to their third album, from 1999, one of their greatest and more powerful albums.

I remember the first day I ever saw it, I felt something I'd never felt before - The lyrics and the video presents a very explicit social criticism, showing the prejudice that exists with the inhabitants of the slums in Brazil. In the beginning the man is talking about the meaning of happiness, for him it is that he lives well, has his wife and kid and that they're living well, that now he's going to have another baby and he's very happy.

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1) Subirusdoistiozin - Criolo (Dir. Tom Stringhini)

Criolo (Kleber Cavalcante Gomes) is one of the most amazing Brazilian artists today, he has been working since 1989 but finally since 2000 people started to recognize him and from 2010 he's now become more of a mainstream name. He's a rapper who sings a sort of alternative hip hop with lots of MPB, samba, soul and blues. Criolo actually was first known with his collective called "Rinha dos MC's" since 2006 which enabled them to play gigs whilst still establishing themselves as rappers, they made the events into more cultural art events with also battles between rappers, exhibitions, graffiti and photography. Besides being an incredible musician with very smart lyrics, smart sense of humor, accurate breaks, and his punctuated and intense rhythm, the character Criolo is seen as a modern day philosopher: he comes from a type of favela in Sao Paulo, which believes in offering a better place to the ones who live there. "Rap is a diamond which really shines and people can't find the right angle with the brightest and perfect effect. You know, we value individuality but we don't actually accept the other's individuality." (More from this interview can be found here.

In this music video there's such an amazing work done on the concept, script, location, art direction, actors, photography and edition, for me is just a great masterpiece! Just one of those music videos where I will leave you with just the music and the video video! It's okay if you don't understand Portuguese, in some bits the music stops with a bit dialogue but it's all made understandable by the actions. Enjoy!

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Let us know what you think and send us some music videos you find amazing too! Love, Lara.

If you'd like to see a bit more of Lara's work for Day Job Records, click here and for her other projects click here